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Daniel de Lira

Technical Product Leader | B2B Platforms | AI-Driven Systems | Execution-Focused
Technical Product Leader with 10+ years of experience delivering enterprise B2B platforms and building AI-driven systems that actually ship. Currently leading product initiatives for a large-scale B2B ecosystem serving 650K+ users across multiple markets. I specialize in turning complex business requirements into working systems by combining product thinking, system design, and fast execution using modern development and AI-assisted workflows.
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Core Value

  • Translate complex business needs into working systems, not just specs
  • Bridge business, product, and engineering in high-ambiguity environments
  • Strong technical understanding of APIs, distributed systems, and integrations
  • Execution-focused: from idea to deployed product

Selected Impact

  • Leading product delivery for a B2B platform serving 650K+ users across multiple markets
  • Driving integrations across multiple enterprise and internal systems (SAP, Kafka, Salesforce, OMS, BFF)
  • Enabling multi-market rollout through scalable and configurable architectures
  • Supporting SIT, UAT, and production releases in complex environments
  • Building AI-assisted systems to automate decision-making and reduce manual processes
  • Delivering multiple SaaS products end-to-end as a solo builder

Experience Highlights

Senior Product Owner / Technical Product Manager

Global Enterprise B2B Platform (PepsiCo ecosystem)

  • Lead product initiatives across Digital Ordering, Customer Engagement, and Loyalty
  • Translate business processes into APIs, system flows, and executable logic
  • Coordinate across App, BFF, OMS, SAP, Kafka, and backend services
  • Support SIT, UAT, and cross-market releases
  • Ensure scalable and consistent delivery across countries and systems

Co-Founder & SaaS Architect

The Produxers | Simplix | AppFloat | Beatento

  • Built multiple SaaS products end-to-end as a solo builder
  • Designed and implemented full-stack systems using FastAPI, React, and PostgreSQL
  • Used AI as a delivery accelerator to structure logic, automate flows, and reduce development time
  • Deployed and managed containerized infrastructure using Docker
  • Focused on rapid iteration and validation of real product use cases

Senior Product Owner

KIUBIX & COEUS

  • Led product lifecycle for B2B platforms including real estate systems
  • Defined roadmaps, features, and acceptance criteria
  • Aligned business goals with technical execution

Product Owner & Operations Manager

Digitalhype & IT-SEEKERS

  • Delivered enterprise systems including ATS, payroll, and B2C platforms
  • Led cloud migration initiatives and system modernization
  • Managed distributed teams and outsourcing operations

Academic & Teaching Experience

Professor & Academic Facilitator

Universidad Panamericana (2015 – 2020)

  • School of Engineering (Bio-Interactive Design): Taught Project Management and Advanced Design Development.
  • School of Economics & Business: Taught Digital Business Development and Web Platforms Development for Business, Accounting, and Marketing majors.
  • Translated complex technical frameworks into actionable, structured learning modules for future leaders.

Professor of Digital Strategies

Universidad Cuauhtémoc (2018 – 2019)

  • Taught Digital Marketing Strategies Development, focusing on growth, execution, and digital platform integration.

AI & Product Builds

Selected AI-first product builds delivered end-to-end using structured, fast-paced development (LLMs used to accelerate delivery, not as experiments).

AppFloat

https://nocapgg.com

Built an AI-powered product feedback engine that converts raw input into structured product artifacts (epics, features, user stories).

  • Output: Working platform with full flow from input to structured output
  • Outcome: Reduces ambiguity and speeds up product decision-making

MoneyPop / BigPerformix

https://thebigperformix.com

Built AI-assisted systems for classification, evaluation, and structured reporting.

  • Output: Functional platform with real business logic and APIs
  • Outcome: Enables scalable analysis and reduces manual processing

LootDetector

https://lootdetech.com

Built a computer vision system integrated into a usable product flow.

  • Output: Working AI pipeline from image input to classification
  • Outcome: Demonstrates applied AI beyond prototyping

OpenHouse DX

https://openhousedx.com

Built a platform to capture structured real-world user input through mobile flows.

  • Output: Deployed system with QR-based interaction
  • Outcome: Connects offline behavior with product insights

Beatento

https://beatento.com

Built an AI-assisted behavioral tracking system with structured feedback loops.

  • Output: Functional prototype with continuous data capture
  • Outcome: Enables user insight generation and improvement tracking

Mesero Experto

https://meseroexperto.com

Built an AI assistant for guided interactions in service environments.

  • Output: Working conversational system
  • Outcome: Improves decision-making and interaction efficiency

Tech & Product Stack

Product

Product Ownership (SAFe, Scrum) Business to system translation Stakeholder alignment Multi-market delivery

Technical

Distributed systems / Microservices API design and system integration FastAPI / Python React / Next.js PostgreSQL Docker / containerized infrastructure Event-driven architecture Enterprise integrations (SAP, Salesforce, OMS, BFF) AI-assisted workflows

Education & Certifications

Licenses & Certifications

  • Google Cybersecurity Specialization • Google (Sep 2024)
  • Play It Safe: Manage Security Risks • Google (Apr 2024)
  • Foundations of Cybersecurity • Google (Apr 2024)
  • Agile Product Owner Role: Foundations • LinkedIn (Mar 2022)
  • How to Manage a Remote Team • GitLab (Jan 2022)
  • Certification in Electronic Commerce • Google Actívate (Sep 2019)
  • Scrum Certification Prep + Scrum Master • Udemy (Jun 2017)
  • Project Management Foundations & Risk • Lynda.com (Jun 2017)
  • Scrum Fundamentals Certified • Vabro.ai/VMEdu (Sep 2008)

Education

Master's in Project Evaluation & Administration

Universidad Panamericana • 2013 – 2014

Comprehensive strategic program focusing on B2B initiatives, enterprise organizations, and technology execution roadmaps.

Diploma in Innovation & Tech Management

Fundación Premio Nacional de Innovación • 2015 – 2016

Development of strategic skills for innovation administration and technological competitiveness.

B.S. Innovation & Design Engineering

Universidad Panamericana • 2007 – 2012

Bio-interactive design specialization.