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Daniel de Lira

Senior Technical Product Manager | Global B2B Commerce, Enterprise Platforms, and AI Products
I turn messy B2B operations into shippable systems. I help teams with complex integrations, overloaded backlogs, and unclear requirements define executable product flows, align business and engineering, and deliver measurable platforms across markets.
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Value Proposition

  • Turn operational complexity into executable B2B product flows
  • Bridge business, product, and engineering in high-ambiguity enterprise environments
  • Translate APIs, integrations, rules, and edge cases into clear delivery requirements
  • Move from idea to deployed product through disciplined execution
  • Use AI-assisted workflows to accelerate discovery, documentation, and delivery

Key Achievements

  • Orchestrated delivery across B2B product domains serving 650K+ users in multiple markets
  • Coordinated SAFe execution across global, domain-oriented programs by aligning interdependent teams, platforms, and releases
  • Translated enterprise rules around ordering, promotions, loyalty, logistics, and stock into executable product behavior
  • Supported SIT, UAT, and production releases in complex multi-market environments
  • Built AI-assisted systems that reduce ambiguity, automate structured outputs, and speed up product decision-making
  • Founded and launched production products across B2B commerce, privacy, and enterprise AI

Experience Highlights

Senior Product Owner / Technical Product Manager

Global Enterprise B2B Program

  • Orchestrated delivery across digital ordering, customer engagement, and loyalty domains for a B2B platform serving 650K+ users
  • Converted business rules into API requirements, system flows, acceptance criteria, and executable product logic
  • Coordinated cross-domain delivery across product, platform, integration, mobile, and backend teams
  • Worked within SAFe delivery cycles to align domain backlogs, dependencies, SIT, UAT, release readiness, and multi-market production rollout
  • Improved consistency across countries by pushing scalable, configurable product patterns

Founder & Product Architect

The Produxers | Independent Product Lab

  • Built and launched production products across B2B commerce, privacy, and enterprise AI, including BtwoBHQ, Hikepath, and BigPerformix
  • Designed full-stack systems using FastAPI, React, PostgreSQL, APIs, and containerized infrastructure
  • Created a structured AI-assisted product development system spanning discovery, architecture, implementation, and deployment
  • Validated the system through deployed products rather than static prototypes

Senior Product Owner

KIUBIX & COEUS

  • Led product lifecycle for B2B platforms including real estate systems
  • Defined roadmaps, features, and acceptance criteria
  • Aligned business goals with technical execution

Product Owner & Operations Manager

Digitalhype & IT-SEEKERS

  • Delivered enterprise systems including ATS, payroll, and B2C platforms
  • Led cloud migration initiatives and system modernization
  • Managed distributed teams and outsourcing operations

Academic & Teaching Experience

Professor & Academic Facilitator

Universidad Panamericana (2015 – 2020)

  • School of Engineering (Bio-Interactive Design): Taught Project Management and Advanced Design Development.
  • School of Economics & Business: Taught Digital Business Development and Web Platforms Development for Business, Accounting, and Marketing majors.
  • Translated complex technical frameworks into actionable, structured learning modules for future leaders.

Professor of Digital Strategies

Universidad Cuauhtémoc (2018 – 2019)

  • Taught Digital Marketing Strategies Development, focusing on growth, execution, and digital platform integration.

Selected Product Ventures

Production products built through The Produxers across B2B commerce, enterprise AI, and privacy. AI accelerates the delivery system while product judgment, architecture, and accountability remain human-led.

BtwoBHQ

https://btwobhq.com

Built a mobile-first B2B ordering and orchestration platform for brands and distributors managing complex catalogs, pricing, taxes, routes, and ERP integrations.

  • System: Captures purchasing intent immediately and reconciles operational constraints asynchronously
  • Value: Gives store owners a simple ordering experience while enterprise complexity remains internal

AppFloat

https://nocapgg.com

Built an AI-powered product feedback engine that converts raw input into structured product artifacts (epics, features, user stories).

  • Output: Working platform with full flow from input to structured output
  • Outcome: Reduces ambiguity and speeds up product decision-making

BigPerformix

https://thebigperformix.com

Built an AI-powered HR suite connecting talent acquisition, workforce management, attendance, and structured performance evaluation.

  • System: Role-aware evaluations, evaluator selection, feedback enhancement, and workforce insights
  • Value: Unifies fragmented HR workflows and supports more consistent, evidence-based decisions

LootDetector

https://lootdetech.com

Built a computer vision system integrated into a usable product flow.

  • Output: Working AI pipeline from image input to classification
  • Outcome: Demonstrates applied AI beyond prototyping

OpenHouse DX

https://openhousedx.com

Built a platform to capture structured real-world user input through mobile flows.

  • Output: Deployed system with QR-based interaction
  • Outcome: Connects offline behavior with product insights

Beatento

https://beatento.com

Built an AI-assisted behavioral tracking system with structured feedback loops.

  • Output: Functional prototype with continuous data capture
  • Outcome: Enables user insight generation and improvement tracking

Mesero Experto

https://meseroexperto.com

Built an AI assistant for guided interactions in service environments.

  • Output: Working conversational system
  • Outcome: Improves decision-making and interaction efficiency

My Pocket Coach

https://mypocketcoa.ch

Built a gamified youth sports training platform that turns real-world drills into an RPG-style progression system.

  • Output: Mobile-first experience with drills, XP, levels, and real-world rewards
  • Outcome: Turns screen time into consistent, motivating sports practice

MyBizHelp

https://mybizhelp.me

Built an AI-powered business assistant that provides practical guidance through a focused conversational experience.

  • Output: Deployed business support bot with a streamlined web interface
  • Outcome: Makes actionable business help easier and faster to access

Hikepath

https://thehikepath.com

Built a privacy-first digital legacy vault for emotional assets, digital access, and estate information under the user's control.

  • System: Browser-side encryption keeps passphrases and plaintext away from the server
  • Value: Helps people leave clarity while keeping sensitive legacy information private

Tech & Product Stack

Product

Product Ownership (SAFe, Scrum) Cross-Domain Orchestration in Global SAFe Programs Business to system translation Stakeholder alignment Multi-market delivery

Technical

Distributed systems / Microservices API design and system integration FastAPI / Python React / Next.js PostgreSQL Docker / containerized infrastructure Event-driven architecture Enterprise Integrations (SAP, Salesforce, Kafka, BFF) AI-assisted workflows

Education & Certifications

Licenses & Certifications

  • Google Cybersecurity Specialization • Google (Sep 2024)
  • Play It Safe: Manage Security Risks • Google (Apr 2024)
  • Foundations of Cybersecurity • Google (Apr 2024)
  • Agile Product Owner Role: Foundations • LinkedIn (Mar 2022)
  • How to Manage a Remote Team • GitLab (Jan 2022)
  • Certification in Electronic Commerce • Google Actívate (Sep 2019)
  • Scrum Certification Prep + Scrum Master • Udemy (Jun 2017)
  • Project Management Foundations & Risk • Lynda.com (Jun 2017)
  • Scrum Fundamentals Certified • Vabro.ai/VMEdu (Sep 2008)

Education

Master's in Project Evaluation & Administration

Universidad Panamericana • 2013 – 2014

Comprehensive strategic program focusing on B2B initiatives, enterprise organizations, and technology execution roadmaps.

Diploma in Innovation & Tech Management

Fundación Premio Nacional de Innovación • 2015 – 2016

Development of strategic skills for innovation administration and technological competitiveness.

B.S. Innovation & Design Engineering

Universidad Panamericana • 2007 – 2012

Bio-interactive design specialization.