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Daniel de Lira

Technical Product Manager / Product Owner for B2B Commerce, Enterprise Integrations, and AI-Assisted Systems
I turn messy B2B operations into shippable systems. I help teams with complex integrations, overloaded backlogs, and unclear requirements define executable product flows, align business and engineering, and deliver measurable platforms across markets.
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Value Proposition

  • Turn operational complexity into executable B2B product flows
  • Bridge business, product, and engineering in high-ambiguity enterprise environments
  • Translate APIs, integrations, rules, and edge cases into clear delivery requirements
  • Move from idea to deployed product through disciplined execution
  • Use AI-assisted workflows to accelerate discovery, documentation, and delivery

Key Achievements

  • Led product delivery for B2B digital ordering, customer engagement, and loyalty flows serving 650K+ users across multiple markets
  • Coordinated integrations across SAP, Kafka, Salesforce, OMS, BFF, mobile apps, and backend services
  • Translated enterprise rules around ordering, promotions, loyalty, logistics, and stock into executable product behavior
  • Supported SIT, UAT, and production releases in complex multi-market environments
  • Built AI-assisted systems that reduce ambiguity, automate structured outputs, and speed up product decision-making
  • Delivered multiple SaaS products end-to-end as a solo builder, from concept to deployed platform

Experience Highlights

Senior Product Owner / Technical Product Manager

Global Enterprise B2B Platform (PepsiCo ecosystem)

  • Led product initiatives across Digital Ordering, Customer Engagement, and Loyalty for a B2B platform serving 650K+ users
  • Converted business rules into API requirements, system flows, acceptance criteria, and executable product logic
  • Coordinated delivery across App, BFF, OMS, SAP, Kafka, Salesforce, and backend services
  • Supported SIT, UAT, release readiness, and production rollout across multi-market enterprise environments
  • Improved consistency across countries by pushing scalable, configurable product patterns

Co-Founder & SaaS Architect

The Produxers | Simplix | AppFloat | Beatento

  • Built multiple SaaS products end-to-end as a solo builder, including BtwoBHQ, AppFloat, BigPerformix, and OpenHouse DX
  • Designed full-stack systems using FastAPI, React, PostgreSQL, APIs, and containerized infrastructure
  • Used AI to accelerate product discovery, structure logic, generate artifacts, and reduce delivery time
  • Validated real workflows through deployed products rather than static prototypes

Senior Product Owner

KIUBIX & COEUS

  • Led product lifecycle for B2B platforms including real estate systems
  • Defined roadmaps, features, and acceptance criteria
  • Aligned business goals with technical execution

Product Owner & Operations Manager

Digitalhype & IT-SEEKERS

  • Delivered enterprise systems including ATS, payroll, and B2C platforms
  • Led cloud migration initiatives and system modernization
  • Managed distributed teams and outsourcing operations

Academic & Teaching Experience

Professor & Academic Facilitator

Universidad Panamericana (2015 – 2020)

  • School of Engineering (Bio-Interactive Design): Taught Project Management and Advanced Design Development.
  • School of Economics & Business: Taught Digital Business Development and Web Platforms Development for Business, Accounting, and Marketing majors.
  • Translated complex technical frameworks into actionable, structured learning modules for future leaders.

Professor of Digital Strategies

Universidad Cuauhtémoc (2018 – 2019)

  • Taught Digital Marketing Strategies Development, focusing on growth, execution, and digital platform integration.

AI & Product Builds

Selected AI-first product builds delivered end-to-end using structured, fast-paced development (LLMs used to accelerate delivery, not as experiments).

BtwoBHQ

https://btwobhq.com

Built a headless B2B wholesale ordering platform that handles optimistic checkout, stock constraints, promotions, loyalty, route logic, ERP sync, and multi-tenant workflows.

  • Output: Platform covering optimistic ordering, stock constraints, promotions, loyalty, logistics, ERP sync, and multi-tenant wholesale workflows
  • Outcome: Helps B2B operators place orders faster while keeping inventory, routing, and commercial complexity behind the system

AppFloat

https://nocapgg.com

Built an AI-powered product feedback engine that converts raw input into structured product artifacts (epics, features, user stories).

  • Output: Working platform with full flow from input to structured output
  • Outcome: Reduces ambiguity and speeds up product decision-making

MoneyPop / BigPerformix

https://thebigperformix.com

Built AI-assisted systems for classification, evaluation, and structured reporting.

  • Output: Functional platform with real business logic and APIs
  • Outcome: Enables scalable analysis and reduces manual processing

LootDetector

https://lootdetech.com

Built a computer vision system integrated into a usable product flow.

  • Output: Working AI pipeline from image input to classification
  • Outcome: Demonstrates applied AI beyond prototyping

OpenHouse DX

https://openhousedx.com

Built a platform to capture structured real-world user input through mobile flows.

  • Output: Deployed system with QR-based interaction
  • Outcome: Connects offline behavior with product insights

Beatento

https://beatento.com

Built an AI-assisted behavioral tracking system with structured feedback loops.

  • Output: Functional prototype with continuous data capture
  • Outcome: Enables user insight generation and improvement tracking

Mesero Experto

https://meseroexperto.com

Built an AI assistant for guided interactions in service environments.

  • Output: Working conversational system
  • Outcome: Improves decision-making and interaction efficiency

Tech & Product Stack

Product

Product Ownership (SAFe, Scrum) Business to system translation Stakeholder alignment Multi-market delivery

Technical

Distributed systems / Microservices API design and system integration FastAPI / Python React / Next.js PostgreSQL Docker / containerized infrastructure Event-driven architecture Enterprise integrations (SAP, Salesforce, OMS, BFF) AI-assisted workflows

Education & Certifications

Licenses & Certifications

  • Google Cybersecurity Specialization • Google (Sep 2024)
  • Play It Safe: Manage Security Risks • Google (Apr 2024)
  • Foundations of Cybersecurity • Google (Apr 2024)
  • Agile Product Owner Role: Foundations • LinkedIn (Mar 2022)
  • How to Manage a Remote Team • GitLab (Jan 2022)
  • Certification in Electronic Commerce • Google Actívate (Sep 2019)
  • Scrum Certification Prep + Scrum Master • Udemy (Jun 2017)
  • Project Management Foundations & Risk • Lynda.com (Jun 2017)
  • Scrum Fundamentals Certified • Vabro.ai/VMEdu (Sep 2008)

Education

Master's in Project Evaluation & Administration

Universidad Panamericana • 2013 – 2014

Comprehensive strategic program focusing on B2B initiatives, enterprise organizations, and technology execution roadmaps.

Diploma in Innovation & Tech Management

Fundación Premio Nacional de Innovación • 2015 – 2016

Development of strategic skills for innovation administration and technological competitiveness.

B.S. Innovation & Design Engineering

Universidad Panamericana • 2007 – 2012

Bio-interactive design specialization.